Sometimes GPU AIBs partners design a cooler and adapt it to more models, typically within a single GPU family or from the same manufacturer, such as AMD or NVIDIA. Today, we are witnessing what might appear to be the first crossover, with an ASUS TUF Gaming Radeon RX 9070 XT OC Edition featuring a GeForce RTX badge. Reddit user Fantastic-Ad8410 encountered persistent display artifacts on his Radeon RX 9070 XT OC Edition and returned it to Micro Center for an exchange. He expected an identical replacement, but upon unboxing at home he discovered a surprising anomaly. The card's backplate clearly reads "AMD Radeon RX 9070 XT" while the fan shroud prominently displays "GeForce RTX 5070 Ti." Both the Radeon RX 9070 XT and the GeForce RTX 5070 Ti employ very similar thermal solutions, with respective TDPs of 304 W and 300 W, so ASUS uses the same dual-fan cooler design on both models.

This is not an isolated incident. Approximately one month earlier, another Redditor, Blood-Wolfe, reported that an ASUS TUF Gaming GeForce RTX 5070 Ti OC Edition arrived bearing Radeon branding on its top panel. Given the nearly identical mounting points and the proximity of cooler assembly stations, a single misplaced component can lead to these hybrid graphics cards. A momentary mix-up on the production line allowed parts intended for one GPU to be fitted to another. In practical terms, the mixed-brand card performs exactly like a standard Radeon RX 9070 XT. The PCB, GPU silicon, and memory modules are all genuine AMD components, so gaming benchmarks and performance metrics match official specifications. Yet this unexpected blend of AMD and NVIDIA branding has sparked lively debate online. Whether Fantastic-Ad8410 opts to keep this one-of-a-kind GPU or seek another replacement remains to be seen, but this GPU is now definitely a collectible for some enthusiasts.

AMD late Friday released the latest version of AMD Software Adrenalin drivers. Version 25.6.2 Beta comes with optimization for "The Alters" and "FBC: Firebreak." It also adds FSR 4 support for "The Alters," "Delta Force," "Dragonkin: The Banished," and "RoadCraft." The drivers fix a handful new issues. To begin with an issue that causes Oculus Rift S HMD to put out a green tint on Radeon RX 7000 series GPUs has been fixed. Stuttering and lower than expected performance noticed when using alt+tab to switch windows and streaming with Discord on machines with multiple monitors has been fixed.

An intermittent application crash or driver timeout observed when playing "Marvel's Spider-Man 2" with ray tracing enabled on Radeon RX 9060 XT has been fixed. An application crash observed when first launching "The Last of Us Part I" on RX 9060 XT has been fixed. Lower than expected performance when playing "Warhammer 40,000: Darktide" on RX 9070 series GPUs has been fixed. Grab the drivers from the link below.

DOWNLOAD: AMD Software Adrenalin 25.6.2 Beta

The popular MSI Afterburner overclocking and hardware monitoring program will be updated in the near future, with support for AMD RDNA 4 hardware. Despite the Taiwanese manufacturer's semi-recent shifting away from modern Team Red gaming desktop/discrete graphics solutions, the Afterburner suite's developer has committed to getting official support—at least for current flagships—up and running with the next version. Fortunately, MSI and AMD continue to collaborate on the making of various motherboard models and Radeon iGPU-powered devices.

Last week, Unwinder (aka Alexey Nicolaychuk) outlined early details on the Guru3D discussion board: "as you know, due to some unknown reason MSI decided to skip RDNA 4 and focus on manufacturing NVIDIA GPU-based solutions only this (time) round. Meaning that I get no MSI RDNA 4 hardware samples for development, so there is no RX 9070 XT support in MSI Afterburner, yet. But I decided to close this gap myself, and grabbed a third party hardware vendor's 9070 XT special to add unofficial support for it. So next beta with RDNA 4 support is around the corner, and MSI Afterburner (AB) is a bit PowerColor AB now." As seen in an attached photo, Unwinder has picked up a barebones Reaper Radeon RX 9070 XT 16 GB model.

AMD Radeon RX 9070 graphics card has dipped below its MSRP for the first time since launch, according to a price tracker by ComputerBase. One of Germany's largest online retailers, Alternate, is offering the XFX Radeon RX 9070 Quicksilver OC for €613, undercutting AMD's MSRP target of €629. This marks the first time since launch that consumers can purchase the card at a sub-MSRP rate. When the Radeon RX 9070 and its faster sibling, the RX 9070 XT, debuted in early March, both models briefly sold at their intended MSRPs of €629 and €689, respectively. Soon after, retail prices surged, and the cheapest listings for non-XT SKU remained around €649, €20 above MSRP, for weeks.

The card features a factory OC, boosting the base clock by 8% to 1,440 MHz, the game clock by 7% to 2,210 MHz, and the boost clock by 7% to 2,700 MHz, while the memory clock runs at an effective 20.1 Gbps. A ComputerBase pricing bot dedicated to tracking Radeon RX 9000 series fluctuations finally displayed the offer after an earlier error had prevented listing. Meanwhile, the RX 9070 XT remains priced above €700, with no comparable sub-MSRP listings. Enthusiasts hoping for a similar price drop on the XT variant will need to wait and monitor whether other retailers follow Alternate's example or if further price adjustments occur in the coming weeks. If you see a good deal, it may not be there for long, so act swiftly!

Acer was late with its contribution of custom RDNA 4 graphics card; introductory press material was issued after the fact, and potential buyers have waited a while for retail stock to reach end destinations. The Taiwanese manufacturer's opening salvo consisted of premium "Predator BiFrost" and sub-flagship "Nitro" overclocked Radeon RX 9070 XT models, but non-XT options did not launch at the same time. This morning, VideoCardz noted the availability of Predator BiFrost RX 9070 OC 16 GB cards in Japan. The company's regional office has opened its direct-to-customer order book; to the tune of 128,800 yen (including sales tax) per unit—converting to roughly ~$902 (USD).

Unlike XT equivalents, Acer's Predator BiFrost OC and Nitro OC RX 9070 models feature two 8-pin power connectors (instead of three units). Currently, the Geizhals/Skinflint price aggregator denotes stock—of both SKUs—being present at e-tailers in Germany and Austria. According to comparisons, the best Predator BiFrost RX 9070 OC deal comes in at €709 (inc. VAT), at GALAXUS. PLAYOX and Office-Partner.de offer the lowest Nitro RX 9070 OC price tags: €669 (inc. VAT), plus €4.99 processing fees. Acer has not publicly disclosed the reasons behind subsequent sluggish launches of its RDNA 4 portfolio. Curiously enough, Yeston—best known for dealing in eccentric card designs—foresaw a post-April stabilization of Radeon RX 9070 series shipments.

Alphacool International GmbH, based in Braunschweig, has been a pioneer in PC water cooling technology for over 20 years. With one of the most comprehensive product portfolios in the industry and over 20 years of experience, Alphacool is now expanding its portfolio with the new Core RX 9070 XT graphics card water coolers with Backplate.

The GPU water coolers have been completely redesigned. Precise adjustments to the spacing between the cooler and the PCB, along with optimized water flow simulations and extensive practical testing, have resulted in significant improvements to the cooler base and jetplate. These enhancements ensure maximum cooling performance for the newest AMD Radeon RX 9070 XT generation. The GPU water coolers feature a precisely machined copper base with high-quality chrome plating for exceptional durability and a smooth surface. The design is further complemented by robust brass fittings with a nylon cover, ensuring maximum safety and reliability.

AMD has officially announced the AMD Radeon RX 9070 GRE, the China-exclusive high-end RDNA 4 gaming GPU, along with a May 8 pre-order date. As with previous iterations of AMD's GRE GPUs, the RX 9070 GRE is a trimmed-back version of the higher-tier models, with both less VRAM and fewer compute units than its other RDNA 4 counterparts. Along with the official announcement and the May 8 release date, at least one pre-order retail listing has been spotted online, with retail prices coming in at 4499 CNY ($617 converted). The retail unit in question is an ASUS tri-fan card, so it comes in slightly above the claimed 4199 CNY MSRP.

According to the specifications released by AMD, the RX 9070 GRE features 12 GB of GDDR6 on a 192-bit bus with up to 432 GB/s bandwidth. Instead of the 56 compute units found in the Radeon RX 9070, the 9070 GRE has 48 CUs, which should make it a fair bit slower than the 9070 and 9070 XT. However, the GPU boost frequency has been bumped up to 2,790 MHz on the 9070 GRE, from 2,520 MHz on the RX 9070. AMD claims the new GPU is 6% faster than the RX 7900 GRE in "more than 30 games." The RX 9070 GRE also features a standard 2×8-pin power connector, so no need to worry about melting 12VHPWR cables. Much like the other RDNA 4 GPUs, the RX 9070 GRE has launched without a first-party reference design, meaning it may become difficult to find MSRP variants of the 9070 GRE.

Sapphire introduced two brand-new NITRO+ models prior to the official launch of AMD's RDNA 4 graphics card generation. The manufacturer rolled out its flagship Radeon RX 9070 XT card on day one—March 6—but the "lesser" NITRO+ sibling was absent at retail. Late last week, ITHome revealed that Sapphire had finally got round to globally releasing their NITRO+ Radeon RX 9070 16 GB SKU. At the time of writing, Overclockers UK seems to have cards in stock—priced at £629.99 (including VAT). Unsurprisingly, the freshly launched NITRO+ Radeon RX 9070 model utilizes the exact same shroud and backplate design that is present on Sapphire's range-topper.

The latest entry retains all of the more expensive unit's mod cons—including a Quick Connect MagniPlate feature, STEALTH hidden power cable, 12V-2x6 (H++) external power connector, Tri-X cooling technology, optimized composite heatpipes, and Honeywell PTM7950 TIM. Major differences are disclosed in Sapphire's "engine clock" specs: "boost clock up to 2700 MHz" and "game clock up to 2210 MHz." The Hong Kong-based company has not officially commented on circumstances that led to the delay of its NITRO+ Radeon RX 9070 graphics card. VideoCardz has dismissed claims about this particular model being postponed due to rumors of a displacement by forthcoming Radeon RX 9070 GRE 12 GB options.

Sapphire has quietly expanded its existing Radeon RX 9070 Series lineup with two new additions: PULSE METAL ALLOY Radeon RX 9070 XT and RX 9070. According to VideoCardz, the manufacturer's Chinese website was updated with new product listings at some point last week. Sapphire's regional branch has not issued any fresh press material, regarding an official launch of these gray-shaded options. Sapphire's graphics card team has seemingly refreshed their standard black PULSE (RDNA 4 generation) triple and dual-fan shroud and backplate designs with new metallic tones and finishes. Fancier enclosures will not arrive alongside bump-up in specs—as mentioned in freshly-published official product pages, company engineers have stuck with AMD's reference figures for the Radeon RX 9070 XT and RX 9070. VideoCardz reckons that the PURE METAL ALLOY cards will debut in China; possibly as starting off as exclusives. Currently, the manufacturer's various global online presences only list the readily available black PULSE cards. Interestingly, the white PURE series shares the same overall (triple-fan) shroud and backplate setup—Sapphire's pale-shaded offerings feature very mild overclocks over "baseline MSRP" configurations. Chinese market pricing—for the two PULSE METAL ALLOY SKUs—was not available at the time of publication.

Last week, PowerColor introduced a Spectral White spin-off of its flagship Red Devil Radeon RX 9070 XT Limited Edition model. According to fresh inside track info, the Taiwanese manufacturer is preparing yet another premium level RDNA 4 option. VideoCardz has detected whispers regarding a speculated "Red Devil Radeon RX 9070 XT Backplate Edition" product; the online publication has a history of sourcing pre-launch details from board partner industry moles.

PowerColor's older Red Devil graphics card products can be customized with swappable backplates—Devil Skin designs are identified as "Intrusive" and "Generative." VideoCardz believes that the alleged "Backplate Edition" card will be based on the brand's regular Red Devil RX 9070 XT model. It is not clear whether this special edition package will be bundled with successors to the two RX 7000 Series-only Devil Skin attachments, but insiders have indicated a current "in production" status of "Backplate Edition" cards.

Earlier in the month, keen observers of Team Red activities were taken aback by whispers of a mysterious Radeon RX 9070 GRE GPU. Up until then, many assumed that AMD's engineering team was readying Radeon RX 9060 Series cards for launch in Q2'25. A source in China claimed that the next wave of RDNA 4 would arrive in the shape of a not-yet-official "Great Radeon Edition" (GRE) design; allegedly derived from Team Red's Navi 48 GPU die. Certain groups of skeptics have questioned the validity of this leak; many believe that the speculated Radeon RX 9060 XT model will launch ahead of a rumored GRE sibling.

Late last week, TechPowerUp's GPU-Z utility was updated to version 2.65.0 form—supported hardware lists were populated with several new additions. As highlighted by VideoCardz, the presence of Radeon RX 9070 GRE and NVIDIA GeForce RTX 5060 Ti 16 GB GPUs points to potential imminent releases. In the case of Team Green, lower end "Blackwell" graphics cards are launching this week—as disclosed by insiders. AMD's Radeon RX 9070 GRE 12 GB card is expected to release as a Chinese market exclusive; possibly as a substitute for "difficult to acquire" Radeon RX 9070 16 GB (non-XT) AIB products.

AMD officially released ROCm 6.4, its latest open‑source GPU compute stack, bringing several under‑the‑hood improvements while still lacking official RDNA 4 support. The update improves compatibility between ROCm's user‑space libraries and the AMDKFD kernel driver, making it easier to run across a wider range of Linux kernels. AMD has also expanded its internal testing to cover more combinations of user and kernel versions, which should reduce integration headaches for HPC and AI workloads. On the framework side, ROCm 6.4 now supports PyTorch 2.5 and 2.6 out of the box, so developers can use the latest deep‑learning features without building from source. The Megatron‑LM integration adds three new fused kernels, Attention (QKV), Layer Norm, and ROPE, to speed up transformer model training by combining multiple operations into single GPU passes. Video decoding gets a boost, too, with VP9 support in both rocDecode and rocPyDecode, plus a new bitstream reader module to streamline media pipelines.

Oracle Linux 9 is now officially supported, and the Radeon PRO W7800 48 GB workstation card has been validated under ROCm. AMD also enabled CPX mode with NPS4 memory configurations, catering to advanced memory bandwidth scenarios on MI Instinct accelerators. Despite these updates, ROCm 6.4 still does not officially support RDNA 4 GPUs, such as the RX 9070 series. While community members report that the new release can run on those cards unofficially, the lack of formal enablement means RDNA 4's doubled FP16 throughput, eight times INT4 sparsity acceleration, and FP8 capabilities remain largely untapped in ROCm workflows. On Linux, consumer Radeon support is limited to just a few models, even though Windows coverage for RDNA 2 and 3 families has expanded since 2022. With AMD's "Advancing AI" event coming in June, many developers are hoping for an announcement about RDNA 4 integration. Until then, those who need guaranteed, day‑one GPU support may continue to look at alternative ecosystems.

PowerColor, a global leader in high-performance graphics card innovation, proudly announces the Red Devil Spectral White AMD Radeon RX 9070 XT 16 GB - a limited-edition masterpiece that marks a first for the iconic Red Devil series. For years, gamers have admired the elegance of Spectral White designs, and now, for the first time, PowerColor brings that vision to life with the Red Devil's flagship performance.

A True Spectral White Marvel
Crafted with meticulous attention to detail, the Red Devil Spectral White redefines what it means to blend form and function. From the PCB and heatsink to the cooler shroud and power connectors, every component has been precision-engineered in pure white, delivering a truly unified aesthetic rarely seen in high-performance GPUs. At the heart of its design lies Hellstone—a signature multi-faceted RGB element positioned at the tail of the card. It radiates vivid, customizable lighting that glows like a mystical crystal, making the Spectral White model not just a GPU, but a centerpiece of any gaming setup. Gamers can control the lighting via RGB headers, offering seamless synchronization with the rest of their system.

PC Games Hardware (PCGH) discovered that certain AMD Radeon RX 9070 graphics cards can be flashed with the video BIOS of RX 9070 XT of a comparable board design, to achieve higher clock speeds and power limits. While the flash won't unlock any new shaders—you're still limited to 56 CU or 3,584 stream processors—it gives the RX 9070 increased power limits and clock speeds of the faster SKU. More importantly, the flashed RX 9070 was found to offer significantly improved overclocking headroom, and PCGH was able to tune up performance by 15-20% over stock RX 9070, bringing its performance to match a stock RX 9070 XT, which was confirmed by a set of 3DMark benchmarks.

There are, however, some caveats. The most obvious one is that BIOS flashing is fraught with risks, and unless you have a card with dual-BIOS, you really need to know what you're doing. Secondly, BIOS flashing might only work between two cards that share a common board design. AMD board partners tend to use nearly identical board designs between the RX 9070 and RX 9070 XT, at least for the value segment SKUs. And lastly, there is no software tool that can flash Radeon RX 9000 series GPUs yet, the modder used a hardware flashing tool that interfaces with the 8-pin BIOS ROM chip on the card. The flashed card does not display "XT" in the name string.

Update 13:23 UTC: Our resident hardware guru W1zzard has the following explanation for why the card's name does not change. On AMD cards, the revision ID field is used to distinguish between variants of the same GPU. On the RX 9070 Series, the XT models uses "C0" and the non-XT uses "C3." In the past, the AMD BIOS stored the revision ID of the card, and flashing the BIOS would change the value that Windows sees, and thus the model name will change accordingly. With Navi 4x, AMD made a change to their BIOS format, so that the revision ID can no longer be changed, which protects against fake cards, but in this case it means that some properties like power limits, clocks, etc. can swap to values from the BIOS, but all the IDs and unit counts remain fixed.

It seems as though the high pricing and shortages surrounding NVIDIA's latest GeForce RTX 5000 series GPUs has resulted in gamers turning to previous GPU generations for salvation. According to the latest Newegg GPU bestseller charts, the $459.98 MSI Ventus NVIDIA GeForce RTX 4060 8 GB graphics card is currently the best-selling GPU. Curiously, the Gigabyte AMD Radeon RX 7800 XT OC 16 GB is close on its heels, with the Gigabyte AMD Radeon RX 9070 XT on its heels in third place. The first NVIDIA GeForce RTX 5000 series GPU on the Newegg bestseller list is the ASUS TUF Gaming RTX 5070 OC, which is in eighth place, behind several AMD Radeon RX 7900 XT, RX 9070 XT, and RX 6600 models. It's unclear whether this is due to high pricing or simply a lack of stock to sell, although the RTX 5070 OC is currently available on Newegg for $739.99. Curiously, this is also the only in-stock RTX 5000 series card amongst the top 20 best-selling GPUs on Newegg. Granted, this is only one vendor, but the majority of the GPUs on the list are either AMD Radeon RX 7000 series or NVIDIA GeForce RTX 4000 series GPUs.

The most recent Steam Hardware & Software Survey, updated for March 2025, however, tells a more confusing story. While adoption rates for NVIDIA GeForce RTX 5000 series GPUs is certainly slow, with the RTX 5080 being the only 5000 series GPU to even feature on the chart, with 0.19% growth over the last month, gamers seem to be moving away from the RTX 4000 series even faster. The GPU that showed the most growth during the last Steam Survey is the NVIDIA GeForce GTX 1650, which is already six years old. It's also interesting to note that most of the AMD GPUs in the Steam Survey results also saw minor upticks in adoption. Recent reports out of Japan show that AMD has garnered massive interest since the launch of the RX 9070 series GPUs, with claims of 45% market share coming as a surprise after NVIDIA reached 90% GPU market share in December last year. While NVIDIA's supply issues are likely at least partially to blame for AMD's increased popularity, there is also a growing sentiment amongst gamers, backed by some of our own testing, that NVIDIA is more interested in AI and simply isn't equipping its gaming graphics cards with enough VRAM for high-resolution and high-refresh rate gaming.

Just over two weeks ago, Acer unveiled its brand-new Predator BiFrost and Nitro Radeon RX 9070 Series graphics cards. Despite being a late contributor to AMD's opening salvo of RDNA 4, the Taiwanese manufacturer made a big impression with its reveal of four premium specced models. In particular, Acer's Predator BiFrost Radeon RX 9070 OC 16 GB and Nitro Radeon RX 9070 XT OC 16 GB SKUs will be joining an elite group of custom options that boast 3100 MHz boost clocks. Mid-March press material did not provide any insight into launch pricing—weeks later, Overclockers UK has opened up pre-orders for the four Predator BiFrost and Nitro RX 9070 XT and RX 9070 cards. Just prior to RDNA 4 launch time, Overclockers UK (OcUK) received plenty of press attention—in particular, their building of a sizable cube out of an impressive quantity of Sapphire PULSE Radeon RX 9070 XT retail stock.

The British retailer seemed confident with its pre-kickoff accumulation of various AIB models, but demand quickly outstripped supply on day one. Unfortunately, OcUK has implemented dreaded price hikes across its Radeon RX 9070 Series product listings. Looking at Acer's main competition in the premium custom Radeon RX 9070 XT tier, OcUK has jacked up prices by £20 to £30 (approx.). ASRock's Radeon RX 9070 XT Taichi OC model—one of the elite 3.1 GHz boosters—launched at £700 (including VAT, shipping fee is extra), but was adjusted up to £728.99 (~$943 USD) at some point last month. The British store's pre-order price for the "cheaper" Nitro Radeon RX 9070 XT OC SKU is £749.99 (inc. VAT), while the flagship Predator BiFrost costs £779.99 (inc. VAT) for reservation. GIGABYTE's (almost) £800 AORUS RX 9070 XT ELITE model is the only other 3.1 GHz boost-capable option sitting above the £750 mark. Looking at "on paper" information (e.g. aluminium backplates, state-of-the-art cooling, etc.)—Acer's two headliners are impressive offerings, but rival cards already exist with similar credentials at "lower prices." Historically, TechPowerUp's resident GPU reviewer—W1zzard—has not received any graphics card samples from the manufacturer. Perhaps this drought will end in the near future...

Tom's Hardware just published an intensive data collection of online prices of the latest GPUs from AMD and NVIDIA, suggesting that real-world prices are nowhere near MSRP. With an investigation into the 30-day eBay average price based on listings, the data shows that a lot of GPU SKUs are retailing for well-above-average price premiums. The data tracker also looked for the best-priced listing of a specific SKU. For instance, NVIDIA's GeForce RTX 5070 is seen retailing at around $700—a 27% increase over its official MSRP of $550—while the RTX 5080 pushes these premiums even further by selling at over 50% above its suggested price. The flagship RTX 5090 tops the chart with a staggering $4,222 on secondary markets compared to its $2,000 MSRP, an increase of roughly 111%.

In contrast, earlier models like the RTX 4060 and RTX 4060 Ti show relatively minor inflation, with increases of only about 3% and 5%, respectively, according to recent eBay averages. Still, selling years-old GPUs at MSRP today proves that there is demand. On the AMD side, the Radeon RX 9070 series is no less dramatic. The base RX 9070, with a $550 MSRP, averages around $817 in real-world sales—a nearly 48% premium—while its high-end sibling, the RX 9070 XT, jumps to approximately $1,001 from a $600 MSRP, marking an increase of roughly 66%. Early figures even suggest that first-week sales for the RX 9070 series were ten times higher than those of previous AMD models, justifying the price surge. AMD is working on addressing this supply, which should improve in April, and NVIDIA is working with AIB partners, too, to deliver more Blackwell GPUs.

Around late January, out-of-date AMD marketing material teased the existence of a Radeon RX 9070 series reference card design. Almost a month later, PC hardware news outlets picked up on an official signal about Team Red's launch lineup consisting entirely of board partner-produced options. First-party enthusiasts were disappointed by the apparent total lack of "Made by AMD" (MBA) solutions, but some unusual specimens appeared online roughly two weeks post-RDNA 4's launch. Reports pointed to triple-fan Radeon RX 9070 XT and dual-fan RX 9070 MBA cards being exchanged for cash via Chinese black market channels. Photographed examples seemed to sport a somewhat muted black shroud design—not quite as exciting when compared to AMD's marketed/rendered brushed metal effect promo units.

Members of the Chiphell forum have spent months leaking many aspects of Team Red's foray into a new generation of graphics architecture—going back to the days of old nomenclature: Radeon RX 8800 XT. Yesterday, one participant revealed their fresh purchase of a Radeon RX 9070 non-XT MBA card. They sold their old GeForce RTX 4070 SUPER 12 GB graphics card, in favor of Navi 48 GPU-based OEM hardware. The post focused mainly on photo uploads and screenshots, but a brief description stated: "purchased at original price (TPU note: presumably 4499 RMB), room temperature is 16 degrees Celsius. Dual fans on the front. The back panel has an AMD logo, but it's a sticker." As theorized by VideoCardz, AMD likely produced a limited number of pre-release "public" MBA cards. The publication reckons that partner companies have received a smattering of samples for evaluation or software development purposes. The presence of an old school Radeon logo (pre-RDNA era) is a head scratcher, given the unit's supposed first-party origin.

In a recent interview with ASUS China Manager Tony Yu on Bilibili, AMD CEO Dr. Lisa Su revealed that the company's latest RDNA 4-based Radeon RX 9070 XT GPU has achieved remarkable success, with first-week sales surpassing previous generations by tenfold. "I'm very proud of the team on RDNA 4," said Dr. Su, adding, "When we design a new architecture, we plan its core features years in advance. For RDNA 4, our goal was to deliver top-tier gaming performance at an accessible price, allowing more gamers to experience this technology. The 9070 XT has been a fantastic success—it's the No. 1 selling AMD Radeon GPU in its first week, with sales 10 times higher than past generations."

While rumors suggested AMD sold 200,000 Radeon RX 9000 GPUs at launch, the company clarified that this figure was never shared, basically dismantling the rumor. When (and if) we get the official concrete sales numbers, it will show just how much of a significant milestone has been achieved by Team Red. Notably, in some specific markets like Japan, AMD has captured nearly 50% of the market share with the RX 9070 series—a first for the company. Dr. Su confirmed that AMD is ramping up production to meet surging demand. "We are very excited and increasing manufacturing to ensure more gamers can access our GPUs," she said. This move is expected to stabilize supply and pricing. Additionally, AMD hinted at more RDNA 4 releases, likely including the Radeon RX 9060 series, which will come in 16 GB and 8 GB variants later this year. With competitive pricing and strong performance, AMD's latest GPUs are well-received by the gaming community despite no high-end competition for NVIDIA's top SKUs.

Blending gaming and sensory indulgence, Yeston has unveiled its latest Radeon RX 9070 XT graphics cards—hardware that powers high-octane gameplay and fills your space with curated scents. Dubbed the Sakura Atlantis and Sakura models, these AMD RDNA 4-powered GPUs integrate fragrance modules, transforming rigs into multisensory experiences. The Sakura Atlantis variant promises an "ocean breeze" aroma, while the standard Sakura model offers a floral bouquet. Tech reviewers at Gamers Nexus tested these claims, humorously comparing the Atlantis's scent to a mix of car air fresheners, mall perfume samples, and freshly laundered fabric. Despite marketing's poetic descriptions, the team emphasized scent subjectivity.

Yeston's design cleverly places the fragrance cartridge near the GPU fan, dispersing odors as airflow circulates. However, the novelty comes with caveats: replacing the module requires complete disassembly, a daunting task even for seasoned builders. Yeston has not clarified if refills will be sold separately, leaving users wondering about long-term viability. Aesthetically, the cards continue Yeston's anime-inspired legacy, featuring pastel hues and a "waifu" character adorning the backplate—a nod to ATI's iconic Ruby mascot. Underneath the whimsy, both models boast identical specs, including a 5% higher game clock than reference designs, triple 8-pin power connectors, and modern display outputs. Priced between $869 and $899, these limited-edition GPUs are currently scarce, with restocks anticipated post-April. While ASUS previously experimented with scented laptops, Yeston's approach feels more refined, albeit niche. Whether a gimmick or genius, Yeston's fragrant foray challenges norms, proving not everything is in looks and performance. After all, why shouldn't your gaming marathon smell as good as it looks?

The ominously named PowerColor Red Devil AMD Radeon RX 9070 XT looks to be getting the same treatment as the Hellhound Spectral White edition with an all-white Spectral Edition refresh. While the design has yet to be confirmed by PowerColor, it has seemingly leaked on Amazon ahead of the official announcement. While the page seems to have been taken down by the retail giant, VideoCardz managed to grab some images of the new white AMD RX 9070 XT GPU before it was removed.

Much like the Hellhound Spectral Edition, the Red Devil Spectral Edition has been completely drained of color. Even the hallmark Red Devil logo on the cooling fins in the backplate cutout and the illuminated Hellstone at the end of the RX 9070's shroud seems to have a clearer acrylic cover, as opposed to the smoky acrylic cover on the standard issue Red Devil card. Everything else on the Red Devil Spectral White edition seems to be identical to the regular Red Devil RX 9070 XT. Pricing also seems to be identical to the original, at $899 or €929. A launch date for the Spectral White RX 9070 XT Red Devil is unclear at the time of writing, but it will likely be soon, given its appearance on Amazon.

AMD's Radeon RX 9000 series of GPUs spent just a few days on the retail market, and they are already sold out. If you are wondering just how many have been sold, AMD has a number for you. According to the information shared at the AI PC Innovation Summit in Beijing, AMD claims that it has sold as many as 200,000 Radeon RX 9070 and RX 9070 XT graphics cards in the first wave. Current retail channels show severely constrained inventory for AMD's latest GPUs, though supply chain forecasts indicate normalization expected by early Q2. Board partners have implemented significant price premiums across their custom-designed variants, with RX 9070 XT models commanding up to $200 above AMD's reference pricing structure. While AMD has issued statements advocating for adherence to suggested retail figures, the company maintains a hands-off approach to partner pricing strategies, acknowledging the market dynamics of premium component allocation.

The initial allocation bottleneck should resolve as manufacturing capacity scales to meet demand, potentially stabilizing both availability and price points by mid-April. Yeston, one of AMD's longest-standing AIBs, has suggested that "now the supply is unstable, but we will restock every week. Please don't be frustrated if you didn't get it. The supply will become stable and continue to be available after April." However, we still don't understand how AMD is counting these sales. The company noted that the first wave has been sold, and that is likely their first shipment of Navi 48 SKU from TSMC. When TSMC ships more chips, AMD distributes them to its AIB partners for assembly. That could be the second wave. As these GPUs are ordered months in advance, AMD's AIBs are likely already shipping the next wave of GPUs to retail stores.

Coverage of Radeon RX 9070 XT and RX 9070 launch batches has mainly focused on Western market conditions, with little insight into goings-on in China. AMD and board partners held a special RDNA 4 kick-off event in Beijing at the end of February, roughly twelve hours in advance of their international presentation. According to VideoCardz, initial supplies of Yeston's Sakura and Sakura Atlantis graphics cards were snapped up quickly by regional customers. The Chinese AIB specializes in brightly-hued shroud and backplate designs, often decorated with "waifu" illustrations and miscellaneous cute graphics. Unfortunately, interested parties from abroad are limited to importing from local retail platforms.

Yeston's social media accounts have alerted potential customers to re-stocks and connected developments—their latest bulletin hints about an improved situation, following another swift depletion of refreshed stock: "hello everyone! Thank you for the support! We have received a lot of messages and would love to inform you now the supply is unstable, but we will restock every week. Please don't be frustrated if you didn't get it. The supply will become stable and continue to be available after April." Interestingly, this morning's message did not touch upon the controversial topic of price hikes. At launch, Yeston's latest Navi 48 GPU-based offerings conformed or floated just above Team Red baseline MSRP (including VAT)—4999 RMB (~$686 USD) for XT, 4499 RMB (~$617 USD) for non-XT—likely boosting demand around that time. Last week, AMD board partners in Japan expressed concerns about current supply constraints—GPU market share in that region had climbed to ~45%, due to the popularity of RX 9070 Series graphics cards. Team Red could lose ground if GPU allocation limitations continue.

Last week, we got a leaked picture of AMD's reference/OEM/Made by AMD (MBA) design of the Radeon RX 9070 XT in China. However, we have a non-XT card on the menu today, with the reference design also pictured in China. We already know that AMD is not releasing any MBA reference designs of its latest Radeon RX 9000 series GPUs based on the RDNA 4. However, the Chinese black market is the place to be when it comes to finding these MBA cards, probably manufactured in high double-digit or low tripe-digits of units. AMD usually has one of its AIB partners manufacture these for OEM integrated system distribution or partner testing/software optimization.

Pictured below is the Radeon RX 9070 non-XT GPU with an all-black shroud. Unlike official renders, this design is much more toned down. The official render shows a black/gray color combination with an LED-illuminated Radeon logo. However, the official version appears with only a simple aesthetic, without a hint of LED illumination. The card wasn't pictured running, but we assume that there is no LED illumination. Below, you can compare the pictured/leaked Radeon RX 9070 GPU with the official render.

"Second wave" ASUS price hikes were documented online over the past weekend; affecting air-cooled premium ROG Astral and mid-tier TUF Gaming GeForce RTX 5090 models. Looking at the company's North American webshop, visitors noticed a freshly adjusted price for the ROG Astral GeForce RTX 5090 32 GB OC Edition—going from a previous level of $3079.99 up to $3359.99. Curiously, the asking price of a liquid-cooled sibling was not adjusted—remaining at a "first wave" point of $3409.99. The "cheapest" model—TUF Gaming GeForce RTX 5090 (non-OC)—experienced a $460 (representing 20%) price hike, bringing total cost of ownership up to $2759.99. As a reminder, NVIDIA's baseline MSRP guideline was $1999—as announced at CES 2025—but ROG Astral and TUF Gaming designs demand a premium or two for fancier feature sets. VideoCardz has fervently explored worrying market trends in the recent past; several of NVIDIA's big board partner players have jacked up asking prices for GeForce RTX 50-series graphics cards. Availability of stock is still a major sore point for potential buyers, who were not able to secure launch day wares. Despite a driving up of costs, the ASUS US webstore has absolutely zero stock of GeForce RTX 5090 SKUs—at the time of writing.

In addition, VideoCardz and other PC hardware media outlets noted price hikes affecting the manufacturer's stable of recently launched AMD Radeon RX 9070 Series TUF Gaming and PRIME models. In the absence of AMD-built (MBA) reference card designs, board partners were tasked with the providing of baseline "MSRP" conformant custom cards. The ASUS PRIME Radeon RX 9070 XT OC and RX 9070 OC Editions were readied as $599 and $549 options (respectively). Weekend sleuthing work put the spotlight on newly adjusted price points of $719.99 and $659.99 (respectively)—representing further cases of plain 20% elevations over baseline. AMD's debut batch of RDNA 4 cards was met with unprecedented demand earlier on in March, but secondary/tertiary stock shipments face unclear market conditions—Team Red GPU enthusiasts have (similarly) voiced their collective displeasure about elevated prices at retail. Mid-way through last week, the PC hardware community heard about ASUS leadership considering a new pricing strategy. The company is reportedly accelerating its manufacturing exodus from China.